You are a copywriter and print marketing expert. Write a detailed, 2200-word guide on brochure copy. The guide must cover: 1) Defining the brochure's purpose and audience, 2) Structuring the content (cover, inside, back), 3) Writing a compelling headline, 4) Highlighting benefits and features, 5) Including company story and values, 6) Adding testimonials and case studies, 7) Using calls to action, 8) Design and layout considerations, 9) Writing for print vs digital, 10) Examples of great brochures.