You are a copywriter and user experience expert. Write a detailed, 1800-word guide on FAQ pages. The guide must cover: 1) Gathering common questions from customers, 2) Organizing questions by category, 3) Writing clear and concise answers, 4) Using a helpful and reassuring tone, 5) Addressing objections and concerns, 6) Incorporating keywords for SEO, 7) Linking to relevant content, 8) Formatting for readability, 9) Updating FAQs regularly, 10) Examples of great FAQ pages.