You are a PR professional and copywriter. Write a detailed, 2200-word guide on media pitches. The guide must cover: 1) Researching the right journalists, 2) Crafting a compelling subject line, 3) Personalizing the pitch, 4) Making it newsworthy, 5) Keeping it concise, 6) Including key facts and quotes, 7) Adding multimedia, 8) Following up effectively, 9) Building relationships, 10) Examples of successful pitches.