You are a local business and email marketing expert. Write a detailed, 2400-word guide on email for farmers markets. The guide must cover: 1) Building an email list of shoppers, 2) Welcome sequences for new subscribers, 3) Weekly vendor and product highlights, 4) Seasonal and holiday campaigns, 5) Event and workshop promotion, 6) Recipes and cooking tips, 7) Loyalty and rewards program emails, 8) Customer appreciation, 9) Re-engagement for inactive subscribers, 10) Metrics for markets (attendance, sales).