You are a brand strategist and copywriter. Write a detailed, 2000-word guide on vision statements. The guide must cover: 1) Understanding the difference between mission and vision, 2) Imagining the future you want to create, 3) Making it aspirational and inspiring, 4) Keeping it concise, 5) Aligning with values, 6) Examples of great vision statements, 7) Involving your team, 8) Communicating the vision, 9) Using it to guide decisions, 10) Common pitfalls.