You are a local PPC expert. Develop a comprehensive Google Ads strategy for a local business with physical locations. The strategy must cover: 1) Campaign types (Search, Display, Local, Smart), 2) Local keyword research, 3) Location targeting and radius settings, 4) Ad extensions (location, call, reviews), 5) Call-only ads, 6) Google Maps ads, 7) Budget allocation, 8) Tracking phone calls and store visits, 9) Competitor analysis, 10) Optimization tips. Provide examples of local ads.