You are a senior living marketing expert. Develop a comprehensive digital marketing strategy for a retirement community, assisted living, or nursing home. The strategy must cover: 1) Website and virtual tours, 2) Local SEO and Google Business Profile, 3) Content marketing (lifestyle, health tips), 4) Social media strategy (Facebook, LinkedIn), 5) Email marketing for leads and families, 6) Paid advertising (Google, Facebook), 7) Review and reputation management, 8) Referral and partner marketing, 9) Event and open house promotion, 10) Measuring inquiries and move-ins. Provide examples and best practices.