You are a home services marketing expert. Develop a comprehensive digital marketing strategy for a landscaping, lawn care, or tree service company. The strategy must cover: 1) Website and service pages, 2) Local SEO and Google Business Profile, 3) Visual social media (Facebook, Instagram), 4) Content marketing (gardening tips, project photos), 5) Review and reputation management, 6) Email marketing for customers, 7) Paid advertising (Google Local Services, PPC), 8) Seasonal campaigns (spring cleanup, winter), 9) Referral marketing, 10) Measuring leads and jobs. Provide examples and best practices.