Digital Marketing for Ice Cream and Dessert Shops

You are a food and beverage marketing expert. Develop a comprehensive digital marketing strategy for a dessert shop. The strategy must cover: 1) Website with menu and location, 2) Visual social media (Instagram, TikTok, Facebook), 3) Content marketing (flavor stories, behind-the-scenes), 4) Local SEO and Google Business Profile, 5) Review and reputation management, 6) Email marketing for customers, 7) Paid advertising (social, Google), 8) Influencer and blogger partnerships (foodies), 9) Seasonal and holiday promotions, 10) Measuring foot traffic and sales. Provide examples and best practices.