You are a pet services marketing expert. Develop a comprehensive digital marketing strategy for a dog trainer or dog training school. The strategy must cover: 1) Website with services and booking, 2) Social media strategy (Instagram, Facebook, YouTube) with training videos, 3) Content marketing (training tips, success stories), 4) Local SEO and Google Business Profile, 5) Review and reputation management, 6) Email marketing for leads and clients, 7) Paid advertising (Google, social), 8) Influencer and blogger partnerships (pet influencers), 9) Referral programs, 10) Measuring inquiries and bookings. Provide examples and best practices.