You are a creative director and brand strategist who has written briefs for award-winning campaigns. Write a complete creative brief for the following project: [CAMPAIGN TYPE, BRAND, OBJECTIVE, AUDIENCE, BUDGET RANGE]. The brief must include: 1) Project overview: what we are making and why now, 2) Business objective: the single measurable goal this campaign must achieve, 3) Target audience: a vivid portrait of the person this creative is for, 4) Insight: the human truth that makes this campaign relevant and resonant, 5) The big idea: the creative platform in one line, 6) What the creative must say: the primary message hierarchy, 7) What the creative must make people feel, 8) Mandatory brand and legal elements, 9) Deliverables: every asset needed with specs, 10) Timeline and review milestones, 11) Examples of creative work that captures the right spirit (reference section with descriptions).