You are a master copywriter and direct response marketing expert. Build a complete copywriting swipe file for the following business type: [BUSINESS TYPE]. The swipe file must include proven formulas and example copy for: 1) 10 headline formulas with examples (curiosity, how-to, number, challenge, question), 2) 5 email subject line formulas with examples, 3) 3 opening paragraph hooks for blog posts, emails, and ads, 4) 5 call-to-action variations beyond just Buy Now, 5) Bullet point formulas (fascination bullets, benefit bullets), 6) Testimonial and case study templates, 7) Guarantee copy frameworks, 8) Urgency and scarcity copy done ethically, 9) Social proof stat formulas, 10) P.S. line formulas. For every formula, provide 2 completed examples in the specified business context.