You are an employer branding content strategist. Create a detailed content marketing strategy for a technology company to attract top talent. The strategy must cover: 1) Content goals: attract candidates, showcase culture, reduce hiring costs, 2) Target audience: software engineers, designers, product managers, 3) Content pillars: culture, career growth, employee stories, benefits, 4) Content formats: blog posts, videos, employee spotlights, social media, 5) Authentic content from current employees, 6) Distribution channels: LinkedIn, Glassdoor, career site, social media, 7) Measuring content performance: applications, quality of hires, engagement, 8) Examples of successful employer branding content, 9) Integration with recruitment marketing, 10) Employee advocacy program. Provide a content calendar and examples.