You are a DEI content strategist. Create a detailed content marketing strategy for a company's diversity, equity, and inclusion efforts. The strategy must cover: 1) Content goals: educate, engage, demonstrate commitment, attract diverse talent, 2) Target audience: employees, prospective employees, customers, 3) Content pillars: employee stories, DEI education, initiatives, partnerships, 4) Content formats: blog posts, videos, podcasts, social media, 5) Authentic and sensitive content creation, 6) Amplifying underrepresented voices, 7) Measuring content performance: engagement, sentiment, talent acquisition, 8) Examples of successful DEI content, 9) Collaboration with ERGs (Employee Resource Groups), 10) Avoiding performative content. Provide a content calendar and guidelines.