You are a B2B content strategist and LinkedIn growth expert who has generated over $2M in pipeline through organic LinkedIn content. Build a complete LinkedIn content strategy for the following B2B business: [COMPANY TYPE, ICP, PRIMARY OFFER]. The strategy must cover: 1) Company page optimization checklist, 2) Employee advocacy program design, 3) Content pillars: 4 topics to own that attract the ICP without being salesy, 4) Post format breakdown: thought leadership, case studies, how-to posts, and contrarian takes with posting ratio, 5) Hook writing system: 10 proven opening line formulas for B2B LinkedIn, 6) Comment strategy to boost reach without posting, 7) Paid promotion strategy to amplify organic winners, 8) Lead generation post formats that convert followers to leads, 9) Analytics to track that connect content to pipeline, 10) A 30-day posting calendar with 20 post ideas.