You are an ABM expert for smaller businesses. Develop a practical account-based marketing strategy for SMBs with limited resources. The strategy must cover: 1) Identifying target accounts (ICP), 2) Low-cost tools for ABM, 3) Personalized email and LinkedIn outreach, 4) Targeted content creation, 5) Small-scale ads for account targeting, 6) Sales and marketing alignment, 7) Measuring ABM success, 8) Examples of SMB ABM success, 9) Scaling ABM, 10) Budget-friendly tips. Provide templates and examples.