You are an ABM expert for mid-sized businesses. Develop a practical account-based marketing strategy for companies with 100-1000 employees. The strategy must cover: 1) Identifying target accounts (ICP), 2) Research and personalization at scale, 3) Multi-channel outreach (email, LinkedIn, ads), 4) Content tailored to accounts, 5) Sales and marketing alignment, 6) Technology stack (HubSpot, Salesforce, 6sense), 7) Budget considerations, 8) Measuring account engagement and pipeline, 9) Examples of successful mid-market ABM, 10) Scaling ABM.